Newly Revealed Mercedes-Benz X-Class Now On The Market
- April 6, 2018
- UK Market Reports
- Posted by Clive Sutton
- Comments Off on Newly Revealed Mercedes-Benz X-Class Now On The Market
Mercedes-Benz recently revealed a new vehicle on the market, the X-Class. Aside from the G 6 The X-Class is a premium pick-up based on the Nissan Navara and was introduced as part of the Mercedes-Benz family. Nissan and Mercedes-Benz have been working together since April 2010 as the automotive industry is becoming more competitive and brands need new models. Partnerships are becoming the new normal for the car industry.
The X-Class is the first vehicle Mercedes-Benz created as a result of this alliance. Despite the Nissan factor in the X-Class, the Navara is robust and reliable. Therefore, Mercedes-Benz preferred this platform for a new vehicle.
The other question is, why a Mercedes-Benz pickup? We can clearly see that Mercedes-Benz realised that there was a gap in the premium pickup market globally. Despite the existence of American pickup trucks, there are a very limited number of premium pickup vehicles that can be purchased under a luxury brand.
Therefore, Mercedes-Benz wanted to be the first brand to enter this market. Also, we can’t forget the BMW M3 pickup that was introduced in 2011. Even BMW is not opposed to the idea of a pickup within their product range.
What we experience is quite similar to the situation in 1997. When Mercedes-Benz first introduced the M-Class, there were no competitors in the market. However, more recently, we saw the BMW X5, and we all know the rest of the story. With the Mercedes-Benz X-Class, we may experience a similar story as well. Therefore, be ready for more premium pickup vehicles.
The X-Class is a Mercedes-Benz. However, the interior does not promise the same level of luxury experience as the GLE. We can see uneven levels of luxury inside the cabin. The X-Class is trying to compete directly with the Ford Ranger and Ford F150, and that’s really tough competition. The F150 is the king of the pickup market. It has been around for more than fifty years, and it ticks all the boxes for customers in the USA whilst the Ranger dominates other markets.
Therefore, the Mercedes-Benz X-Class will face serious competition from the market leaders. Also, it will act as a motivation for BMW and Audi to enter this market. Remember as recent as the last 20 years Porsche never planned to release an SUV or a diesel vehicle!