Ferrari SUV will be on the market sooner than we expected

Ferrari SUV in Red
2018 started with a big surprise from Ferrari. Fiat boss, Sergio Marchionne, said that the Ferrari SUV would be on the market sooner than we expected. It will be ready by 2019 and it will be the fastest SUV of its type. Marchionne even created a new name for the Ferrari SUV, the Ferrari Utility Vehicle (FUV).

Until the Ferrari SUV arrives, the fastest SUV will be the Lamborghini Urus that offers a 641hp twin-turbo V8 engine, and is capable of reaching 62mph in 3.6 seconds, with a top speed of 190mph. Beating this is more likely to be Ferrari’s real target, whether they see it as a competitor or not.

This plan will outrage Ferrari fans and will create a massive shockwave. However, FCA, the group that owns Ferrari, is looking forward to being debt free in 2018. To achieve this target,
Ferrari should enter the SUV segment where they can sell high priced vehicles in high volumes. This strategy worked really well with Porsche and Bentley. Also, Lamborghini is revealing an SUV, and Rolls-Royce is working on one.

Marchionne’s strategy to make Ferrari debt free through the introduction of the SUV sounds very plausible. However, the emotional experience of the Ferrari may be damaged with the introduction of a four-door off-road vehicle. Once upon a time, the SUV was a niche sector, now its a mainstream style of Vehicle

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