Porsche has recently unveiled the third generation Cayenne at the Frankfurt motor show. The Cayenne was the brand game changer when the sports car maker stepping into the SUV market. This was a contraversal step at the but now in hindsight was extremely forward thinking as so many other car brands have enter s the SUV space. In the UK market Cayenne competes with the Range Rover Sport and the recently introduced Range Rover Velar for the market in the mid sized premium SUV sector.
The Cayenne became a status symbol and captured a new audience for the Porsche. It was a Porsche 911 with four-doors, a larger boot and one that could drive on snow. Many people adored the Cayenne and it became the best-selling Porsche. It redefined the “Chelsea Tractor” market [...]