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Market Report methodology

How do we generate the Clive Sutton Market Price?

Exhaustive market investigations were carried out to compile the Clive Sutton Market Report. Prices were analysed for actual cars on sale, and balanced against official values.

Then, Clive Sutton analysed each one, to give his educated, expert judgment. This is the Clive Sutton Market Price.

Price data

Prices were investigated across the board, to gain a complete understanding of the market position of each car.

Market asking price: All the major print and online car classified listings were analysed, with details of every representative car on sale added to our study. Mileages were recorded too; from this, we calculated an average market asking price and mileage. Remember, these are asking prices, not necessarily transaction prices.

  • Trade book price 1

An unadjusted value given by a respected trade body, for a mileage expected from that year of car.

  • Trade book price 2

An unadjusted value given by a respected trade body, for a mileage expected from that year of car.

  • Average asking price

Average price of models advertised for sale.

  • Clive Sutton Market price

A recommended retail price for a vehicle in good, serviceable condition. It should have:

  1. No imminent service requirements
  2. A full franchised service history (or, for older cars, stamps from a reputable independent)
  3. No significant body or trim defects
  4. A strong, marketable combination of colours and trims for that type of car
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